Communication
Good communication underpins all other tasks. It requires careful planning and expertise.
Your communication plan should support your organisation’s overall strategic objectives and activities. To begin, define your communication objectives and decide what your key messages will be. The plan should also identify potential partners who can help with your communications, and outline priorities, responsibilities and timelines.
It is vital that you communicate effectively and consistently to your:
- internal audiences (e.g. staff, volunteers, members, board members)
- external audiences (e.g. existing and potential partners, the public, political players and the media).
For each communication activity, you should be clear about: